Merchandising

GTRC Merchandising Team stands for Knowledge, Speed, Quality and Consistency.

We cover all customers and outlets within Kuwait through our own channel dedicated merchandisers. Our services aim at delivering excellence in execution, basic merchandising, shelf replenishment, inventory rotation between stores, plan-o-grams implementations, out of stock daily reporting, off-shelf display assembly and placements, marketing and pricing surveys.

Driven by category and product knowledge, and after receiving necessary training, our skilled merchandising team uses specific and effective merchandising tools, measuring on a daily basis product shelf competitiveness and off-take performance, delivering best in-market execution for our supplier’s brands.

We truly believe that an effective and highly experienced merchandising team is a competitive edge for GTRC, and is a key factor in the success of our perfect store initiative our in-store campaigns and corresponding sales achievements.

GTRC shall invest further in building our merchandising team's skills and capabilities, with in-field training and automated viable IT solutions, so that we can respond better to the ever-changing needs of our customers and partners.

Our strong merchandising infrastructure, with strong customer relations, and our in-depth local knowledge, combined with a strong sales and distribution operations, makes our consumer reach and in-store execution unparalleled and unmatched in the FMCG industry in Kuwait marketplace. This allows us to make our mantra of "Excellence in Execution" a reality.